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RSS Publishing

RSS allows you, the business owner, to easily deliver your content to your target audience, while eliminating the shortcomings of email delivery. Even before Microsoft releases their next version of Office and Windows with RSS built-into the software, this technology will be an essential part of running an online business. This is no longer a question of whether or not you should be publishing with RSS, but how long you can delay before you do.

To market and publish your own RSS feeds, you’ll need to work with an expert. Taking advantage of our powerful technology can take your business where you want it to go. Track your visitors; know what they click, on what pages they linger; which pages they skip. You’ll be able to take this clear data and tailor your page, your feed, to fit your visitors’ needs.

Mine your RSS feeds for market intelligence, market trends, real-time research, and general information gathering. Syndicate other RSS feeds directly on your site. You’ll be able to deliver your content, without many of the traditional obstacles seen with other content delivery channels.

o RSS Content Integration Integrating content on your website, even real time news, is possible with rss syndication. Not only does this add to your reader’s interest, it encourages repeat visits and brands your site in the reader’s mind as a site that always has frequently updated, value-added content.
o Page Rank Any content heavy page that is of value to the rest of the blogosphere will be linked to often. When many people link to a page it rises in the search engine results (SERPs) and gains a higher ‘page rank’.
o Indexing Benefits Every time your content updates, your page is indexed. Offering real time news or topical briefings that update automatically means you’ll see more pages indexed. Indexed pages also plays a part in the way the search engines determine your page rank.
o Site Classification If you choose to offer dynamic content on your traditional web page, you are pulling content that is keyword rich, so your page is highly relevant to your topic. This means it is easier for the search engines to classify your site, based on its high level of relevancy. No other company can offer you this level of technology. But, even the most powerful technology is useless if you don’t know how to implement it. Our training takes you from the initial walkthrough to targeted posting and marketing your feeds. This technology and training can only be found at RSS Applied.